Read ALL about my review process including how I take swatches, photos, and morehere.
So I’ve already reviewed the Maybelline Fit Me Matte + Poreless foundation so if you’re looking for my thoughts on that, make sure you check outthis postandthis postwhere I swatched more of the darker shades. Today I’m just going over the new deeper shades the brand recently launched in the formula.
With the addition of the new shades, Maybelline Fit Me Matte + Poreless is now a 40 shade range foundation. But of course anyone who peruses drugstore makeup aisles often enough knows that there just isn’t room for all 40 shades of a brand’s foundation to fit in the displays. Nor will it make sense to have all the shades at every store. The process of a brand making shades and a particular store ordering specific shades for sale isn’t really a collaborative effort from what I understand. In speaking to many people who work for mass market brands, they can’t tell a store which shades to stock. But I’m always left baffled sometimes while perusing drugstores in my area because it’s like, “um, whoever is ordering the shades—are you taking a second to actually LOOK at the people who come in your store?” I tell this story all the time, I live in a predominantly Black neighborhood and while one drugstore does a better job than the other, there’s one store that only ever seems to stock the lighter shades. I’m talking not even something that might match Beyoncé. Yeah, they have a small selection of Black Radiance and Black Opal but it seems they don’t care to restock or even try to order the newer items. But the big brands like Maybelline, Covergirl, Revlon, etc? BARELY any dark shades if even. There is a store about a mile or two away that does carry a good selection of darker shades and it’s in a neighborhood that’s even less Black than over here. It baffles my mind.
I wound up buying these shades from Walmart.com’s buy online, pickup in store service. This made it less frustrating than having to roll up in there and only find a few shades and then having to try to drive to another store. They were $5.94 each and I may have also received a small discount for buying online and picking up in store (I say may have because I was ordering quite a few other things besides makeup and I know SOMETHING was discounted…lol).
Anyway, Maybelline is owned by L’Oreal which to me made a very disappointing decision to fire transgendered model Munroe Bergdorf after she spoke out against white supremacy and racism. If you’re not aware of the story, you can google it and read up. Munroe is also on social media so you can read her direct comments on the matter which she posted during the firing. You can obviously make your own decision about whether you will continue to support the brand or not, but for me it’s complicated as a blogger whose content caters to women with deeper skin tones. It’s like “wow, here’s a brand with a good foundation that costs $6 that has new shades that can work for a good percentage of my audience” on one hand but on the other hand it’s “but lawd, the brand is owned by a company that in their firing of Munroe Bergdorf seems to want diversity to increase profits but not really stand for the people they’re trying to market to.” I’ve written before about being even more conscious of the brands I support (read ithere), and that of course has not changed for me. I said then it was complicated and it still is. Ultimately, I decided to show the swatches and will allow you to decide if you want to buy it or not (which is basically any review anyway…lol). A $6 drugstore foundation with various options for darker skin is definitely something this blog needs to show and it’s so complicated. It’s like if no one buys it will another mass market brand also come in and create a shade range like this? (rhetorical question)
There’s just so much involved here.
There is aFoundation Finderon the Maybelline site. I matched myself to 360 Mochawhen I reviewed it in March of 2014. I could also rock with 365 Nutmeg (there’s a slight nuance in shade—365 has a teeny bit more red in it but sometimes I can take a foundation with a bit of red in it although my undertones are neutral). 365 might be an even better match for me as I can sometimes get a bit more red in undertone when I tan. It’s great to have two shades that can work for me during different times of the year from a drugstore brand. You can see the other foundation shades I wearhere.
Maybelline Fit Me Matte + Poreless Shade 360 Demo
(there’s no sound so feel free to watch this almost anywhere)
I didn’t do a demo on shade 365 because at the time of filming, I hadn’t realized that 365 could be a viable option for me since I already knew 360 was.
There aren’t undertone descriptions for the shades on the Maybelline site, but I used the Foundation Finder to figure out which ones lean more cool, neutral, or warm. I usually examine foundations myself to figure out the undertones, but #aintnobodygottime…lol.
356 Warm Coconut (Warm)
358 Latte (Warm)
362 Truffle (Warm)
365 Nutmeg (Neutral)
368 Deep Golden (Warm)
370 Deep Bronze (Cool)
375 Java (Hot)
380 Espresso (Cool)
(and here’s how I got these undertones from the Foundation Finder)
I do find the shade range to be impressive especially for a mass market brand, but I do think there is room for more shades on the deeper end of the spectrum. I do appreciate that I have two shades I could possibly wear, but I would like the same for those who are darker than me.
P.S. If you prefer a dewy finish, check out the Maybelline Fit Me Dewy + Smooth foundation although as of now it doesn’t have as many shades as the Matte + Poreless.
P.P.S. I’ve already reviewed the formula for the Fit Me Matte + Poreless foundation so make sure you check it outhereand see swatches of some of the other deeper shadeshere.
Bottom line: Maybelline Fit Me Matte + Poreless is a nice performing matte finish foundation with an impressive shade range (there of course could be more shades on the deeper spectrum). If your makeup budget is tight, this would be an option to look at if you like liquid foundation with a matte finish. You might want to buy a separate pump device though because if you get a little overzealous, this one could spill out.
Maybelline Fit Me Loose Finishing Powder
I also picked up the three deepest shades in the Fit Me Loose Finishing Powder. I was actually surprised to see this kind of packaging in a drugstore powder. It almost looks luxe! The square shape may feel kind of awkward, but it’s sturdy and the top stays on so you don’t go spilling powder all over the place.
Now fit happens from start to finish! This silky lightweight finishing powder has a hint of color for a seamless natural look. Fit Me® Loose Finishing Powder is a mineral-based formula designed to help control shine and smooth skin’s texture with a hint of color. This mineral powder provides the perfect finishing touch to your makeup base.
I really liked these powders—they’re not as finely milled as my current fave Laura Mercier Translucent Powder in Medium/Deep, but shoot, I paid maybe $6 for each of them and they performed well enough. I bought shade 30 Medium/Deep to set my highlight—I definitely wouldn’t bake with it because it came out super light, but a light dusting wasn’t so bad. Shade 35 Deep was the closest match for a regular setting powder for me. It worked out okay as well and performed well, but it’s not going to replace my current fave. I was happy to see that shade 40 Dark is dark enough to use to set with deeper skin tones that might wear the 370, 375, and 380 shades in the Fit Me Matte + Poreless foundation. Sometimes brands skip a deeper setting powder so I was happy to see this.
(I didn’t bother swatching these on my arm because when I did you couldn’t really see the colors—you see the colors better in the picture above)
These powders are nice and a great option on the drugstore level. I also love the Black Opal loose setting powders as well on the drugstore level.
Have you tried Fit Me? If you now have a shade match, would you buy it? Tell me in the comments!
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The foundation finder works fast —it only takes a few seconds — and offers three product options for you to choose from. When I tried the tool, the results were impressively accurate.Is Maybelline shade finder accurate? ›
The foundation finder works fast —it only takes a few seconds — and offers three product options for you to choose from. When I tried the tool, the results were impressively accurate.Which shade of Maybelline Fit Me foundation for medium skin tone? ›
Maybelline Fit Me Foundation 230 Natural Buff Swatch: This peachy-yellow foundation is great for fair-medium skintone.What do the numbers mean on Maybelline foundation? ›
The different numbers in the foundation do not only represent the shade, it also represents the undertones. Anything in the 100s are for fair skin, 200s for medium shades and 300s for dark skin tones. Numbers that end with a 5 are for cool undertones and the ones without are for warm undertones.What shade is 220 Maybelline Fit Me? ›
Maybelline Fit Me Liquid Foundation
We recommend shade Natural Beige (220) for medium skin tones with neutral undertones.
An easy and telling way to check your undertone is by merely looking at your veins. If they're purplish or bluish, you have a cool undertone. For those with green or olive in color, you're considered warm. For bluish-green veins or a mix of both, you're neutral.Should foundation be lighter or darker? ›
The experts have spoken, and the answer is, foundation should be one or two shades lighter than your skin tone. This is because when you use bronzer or contour then the foundation should be able to blend and give the perfect look to your face.How do I choose my foundation shade according to my skin tone? ›
If you have a warm complexion, go with a foundation shade that has yellow, gold, or peach undertones. And if your complexion is on the cool side, a foundation with pink undertones is your best bet. Those with neutral undertones should look for a foundation shade with both gold and pink tones.How do I choose my foundation shade lighter or darker? ›
Blend The Foundation Lighter Than You
When in doubt, always pick a shade that is slightly lighter than your complexion rather than darker. This can prevent your complexion from looking darker than the rest of your body. It is the safest way to go when unsure about two shades that may look too light or too dark.
Flip over your arm and take a look at the inside of your wrist. If your veins appear to have a blue or deep purple tint, you likely have cool skin undertones. If they look more greenish, you likely have warm or olive undertones. If you can't tell one way or the other, you may have neutral undertones.
Shelf Life: 6 months to 1 year
If you notice your foundation starting to separate and change color, it's definitely time to toss it.
We recommend shade 120 Classic Ivory for light plus or light medium skin tones with yellow, moderately yellow undertones.What shade is 120 in Maybelline Fit Me? ›
Maybelline Fit Me Dewy + Smooth Foundation
We recommend shade Classic Ivory (120) for light plus or light medium skin tones with pink, moderately pink undertones.
The Fit Me Foundation is for normal to oily skin and refines pores for a natural-looking matte finish.Is there an app to find the right shade of foundation? ›
YouCam Makeup is the best free foundation match app because it's full of unique features. Not only can you find your perfect match by choosing from over 100 shades, but you can also try on different shades in the app.What is the difference between Maybelline Superstay and Fit Me shades? ›
If you like a natural, lightweight concealer, you'll want the Superstay. If you like to look at your skin up close after applying concealer, you'll want the Superstay. If you want more coverage, you'll like the Fit Me. And if you have more yellow tones in your skin, the Fit Me will be the better option.How does Sephora shade finder work? ›
At Sephora, employees are equipped with a handheld device that, when held to the face, scans the surface, capturing a person's exact skin tone and matching it with a combination of numbers and letters from an existing “shade library.” The resulting four-digit code is a Sephora customer's Color IQ.How do I choose a Maybelline concealer shade? ›
HOW TO PICK A CONCEALER SHADE. The rule of thumb for picking your concealer shade is based on your foundation shade. Beauty experts advise that everyone should have two shades of concealer in their arsenal, one lighter and one darker since daily sun exposure means your skin tone shifts slightly all the time.